Dakai

Case Study

Binance

An NFT Marketplace

NFTs have become part of the mainstream, with brands and celebrities alike launching their exclusive assets on the blockchain. With the rise of digital tokens comes the necessity of a trustworthy marketplace to help discover and purchase NFTs.

Binance, the world’s most popular cryptocurrency exchange, aimed to fill the gap with a decentralized marketplace to mint, sell, and showcase these digital assets.

A Sticky Situation

A previous development agency left Binance in a compromising position. With only weeks to go, they lacked a working NFT marketplace. Major brands and pop culture figures had already signed up to launch on the platform. Binance contracted Dakai to turn around the “Featured by Binance” marketplace in record time.

Speedy Results, Quality Code

In the span of 3 weeks, Dakai took over a fragmented and problematic code base and turned around a robust NFT marketplace for Binance. With a focus on creating the highest quality product using the latest technologies, Dakai made and implemented recommendations for the best user experience. They built the marketplace nearly from scratch while still keeping the long term implications in mind. Dakai fit seamlessly into Binance’s workflow, building alongside their team as if they were an internal unit.

Most importantly, Dakai was able to work quickly without compromising quality. The team worked around the clock to deliver every piece of the project: front end, back end, UX design, and blockchain.

As a result, Binance was able to successfully launch “Featured by Binance” without any technical hiccups and attract top tier creators like Kpop sensation Blackpink and fashion powerhouse Balmain.

The Technical Details

Improved Ease of Use

Developed a new UI and data layer

Built Strong Technical Foundation

Wrote standardized Smart Contracts

Product-Focused Consulting

Suggested multiple product changes that were accepted and implemented

Launch Optimization

Provided assistance during launch by collecting feedback and guidance from customers

Used Tech Stack

IPFS, Solidity, Algolia, Next.js & Vercel

Client Testimonial

“Aside from being an engineering powerhouse, Dakai’s value-add is its willingness to assist a company’s core team in go-to-market strategy and making the voice of the customer heard. They are truly product minded, not simply project minded. “

Joe Nance, Product Owner at Binance

Client Testimonial

Joe Nance, Product Owner at Binance

Client Testimonial

Joe Nance, Product Owner at Binance

Looking Ahead

Despite the volatile nature of NFTs, it looks like they’re here to stay. Blockchain technology has enabled digital ownership of goods using decentralized networks. Universally accessible infrastructure, direct relationships with customers, and immutability all build a compelling case for NFTs.

Impressed with the speed and quality of execution, Binance contracted Dakai for additional projects.